‘Lightning in a Bottle’: How The Knot Recreated Taylor Swift’s Proposal Setting in New York
With Taylor Swift and Travis Kelce’s wedding rumored to take place this July 3, we’re…
The Brief: Margarita Caves and Dragon Solstices
This week’s hot takes on hot topics in experiential marketing cover margarita salt caves, museum…
Experiential Marketing Trend of the Week: Think Pink
If you thought 2023’s “Barbie” movie summer was the end of the pink trend, think…
Cannes Lions 2026, Part 1: Microsoft’s Gardens, Reddit’s Deli, Amazon’s Port and More
The who’s-who of the marketing and communications world converged from June 22-26 for a week…
FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
Fan fests for the FIFA World Cup 2026 are taking over 13 host cities across…
Five Tips for Delivering Pre-Conference Programming that Builds Business
Ask today’s conference organizers how they support community-building and strengthen business relationships, and they’ll tell…
Podcast: The Power of Mentorship and Betting on Yourself, with Anna Nicholson of Yahoo
Anna Nicholson likes to feel challenged and excited about her work, and while her first…
The Brief: Paws of Fame and Hidden Frequencies
This week’s hot takes on hot topics in experiential marketing cover Dogsters’ Paws of Fame…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.