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Uber Taps its Driver Pool for Live Music in its Austin City Limits Festival Activation

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Uber Activates a Localized Festival Strategy at Austin City Limits With Uber Radio Live
Uber enlisted local musicians to play impromptu concerts.

Local Uber drivers who were also musicians were invited to play their original music.[/caption]
Festival attendees and passersby at Austin City Limits were invited to experience Uber Radio Live Oct. 5-7,…

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