Posts tagged with ‘Uber’
At Uber Elevate, Innovations and Experiential Make Flying Cars a Reality
Uber Elevate, the annual event dedicated to showcasing the progress that’s been made toward launching commercial Uber Air aircraft by 2023, assembles key stakeholders from the worlds of aviation, government, investment and tech interested in urban aviation. This year’s event at the Ronald Reagan Building in Washington, D.C., June 11-12, also focused on innovative Uber...
L.L. Bean Hosts Marshmallow Roasts in Cities with ‘S’more out of Summer’
We all say it: Summer goes by too quickly. So, L.L. Bean this summer is activating experiences designed to help consumers create and savor the moments—and, naturally, spend more time outdoors. The brand’s new fully integrated “S’more out of Summer” campaign involves pop-up campsites in cities across the country, activations at community events, digital extensions,...
Meet the Speakers, EMS 2019: Uber, Music Sponsorships and Balancing Partnerships
As we count down the days to the Experiential Marketing Summit, May 14-16, at Caesars Palace Las Vegas, we return with more event inspiration from this year’s speaking faculty. Today’s session topic is… “Music Sponsorship: How to Partner Effectively with Bands and Music Artists.” The overview: From festival partnerships to proprietary programs, music sponsorships are...
Uber Taps its Driver Pool for Live Music in its Austin City Limits Festival Activation
Festival attendees and passersby at Austin City Limits were invited to experience Uber Radio Live Oct. 5-7, an interactive music activation featuring live performances from local musicians who drive on the Uber platform as well as a live cover band that played songs chosen by the crowd. The goal was to produce an experience that...