B-to-C Events

Fresh Takes on the Convention Scene: Four Events with Unique Approaches

By
fan-conventions_buttcon_tushy.jpg

Fan conventions are one of the oldest event types, dating back to the 1930s. Traditionally, they have revolved around pop culture topics, like movies, television, books, or genres like anime or science…

More on This Topic

The Brief Roundup

The Brief: Flavor Interventions and Death Predictions

Trend of the Week

Experiential Marketing Trend of the Week: Wine Windows

Instacart Cart Classics Dinner
Sampling

Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle

Womanizer's Wall of Red Flags
Pop-Ups

6 Dating App Events to Win Back Gen Z Users

The Brief Roundup

The Brief: Billboard Houses and Diaper Rescues

This week’s hot takes on hot topics in experiential marketing cover billboard houses, wrench-themed pubs and pop-up diaper rescues.
Trend of the Week

Experiential Marketing Trend of the Week: Wedding Bells

Welch's Fusions at Lollapalooza 2026
Festivals & Fan Cons

Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

Festivals & Fan Cons

Coca-Cola Activates its Largest Footprint Yet at Essence Festival

Festivals & Fan Cons

Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes

Popular

  1. Experiential Marketing Trend of the Week: Wine Windows
    Sampling

    Experiential Marketing Trend of the Week: Wine Windows

  2. Eight Ways to Make Your Events More Immersive—and Memorable
    Home

    Eight Ways to Make Your Events More Immersive—and Memorable

  3. Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park
    Festivals & Fan Cons

    Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

  4. Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle
    Launches

    Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle

  5. 6 Brands That Unleashed Experiential at SuperZoo 2026
    Trade Shows

    6 Brands That Unleashed Experiential at SuperZoo 2026

  6. Is Your Exhibit Strategy Ready for the Buyer-First Trade Show Floor?
    Trade Shows

    Is Your Exhibit Strategy Ready for the Buyer-First Trade Show Floor?

  7. The Brief: Billboard Houses and Diaper Rescues
    Pop-Ups

    The Brief: Billboard Houses and Diaper Rescues

  8. Five Mid-Year Trade Show Exhibit Trends to Watch
    Trade Shows

    Five Mid-Year Trade Show Exhibit Trends to Watch

  9. 6 Dating App Events to Win Back Gen Z Users
    B-to-C Events

    6 Dating App Events to Win Back Gen Z Users