When Dinner Won’t Do: Inside Johnson & Johnson Vision’s Eye Care Light Symposium

A Stack It game featured cups labeled with the job title or occupation of ideal lens candidates.[/caption]
In the health care world, product launches typically involve a sit-down dinner with doctors,…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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