Light Symposium Archives - Event Marketer

Posts tagged with ‘Light Symposium’

June 24, 2019

When Dinner Won’t Do: Inside Johnson & Johnson Vision’s Eye Care Light Symposium

In the health care world, product launches typically involve a sit-down dinner with doctors, a podium and a presentation. But for Johnson & Johnson Vision, introducing its Acuvue Oasys with Transitions Light Intelligent Technology contact lens needed an innovative launch experience to match it. Enter: The Light Symposium, a series of events that leveraged a LightQuest...

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