CES 2019: Twitter Commons Returns with Texture and a Business Message

Posted on January 24, 2019 by Rachel Boucher

For a fifth year, Twitter created an oasis of connection at The Cosmopolitan in Las Vegas during CES with Twitter Commons, where the brand’s partners and clients could hold meetings, sip on artisanal coffees and, quite simply, escape.

The Twitter Commons theme this year leaned heavily on a business message geared toward brands and agencies with the statement #StartWithThem. Large still photography in the space brought this message to life, and pointed to the Twitter audience and its power—and how, it all starts with them, naturally.

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“The look and feel in past years has been about the brand, but we’re diving heavily into the business message this year,” says Helen Stoddard, head of global events at Twitter. “It feels alive, and creates a natural environment for sales teams to have conversations with clients.”

Comfortable, eclectic conversation pods dotted the footprint offering seating, outlets to charge devices, plants and details like vintage wooden games. A central coffee bar offered winding bistro seating, an expert barista and an Instagrammable wall of Twitter office mugs that featured a graphic detail related to each major city across the globe where the company has an office.

Private meeting rooms were designed with their own unique aesthetic, like the “green room” pictured above.

There were private meeting rooms, each designed with their own unique aesthetic—like the “green room” with its plush green velvet couch and chairs. LED screens on the walls in the rooms doubled as vertical, jumbo “device” screens for demos and other interactive presentations or discussions.

There was also a private transitional space that played host to nightly events—a bonus, especially during CES. “Instead of scrambling in Vegas to find space that isn’t us and isn’t optimal, we have the best kind of in-house moment that’s just, ‘Ahhhh,’” Stoddard says. “The scale and attention to real texture—real plants—and the look and feel has been the right answer for us.” Agency: NA Collective, New York City.