networking – Event Marketer

networking – Event Marketer

Posts tagged with ‘networking’

October 11, 2021

Live from Chicago: Inside the 19th Annual Experiential Marketing Summit

After nearly 18 months, the industry gathers in-person to gain insights into a new chapter of events Cautious optimism. A new lease on data. Technology as an equalizer. Smaller and regional. These were among the key themes that emerged during the 19th annual Experiential Marketing Summit, Oct. 5-7, at McCormick Place in Chicago. The “family...

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July 30, 2019

Interactive Feature: Our Full Report on Brand Experiences at Cannes Lions 2019

We came. We saw. We sunburned. EM’s first Cannes Lions International Festival of Creativity is in the bag, and we’ve learned plenty. Thousands of advertisers, marketers and creatives hailing from nearly 100 nations descended upon the French Riviera June 17-21 seeking creative inspiration, business opportunities and, if we’re honest, booze. It attracts a crowd that...

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June 24, 2019

Coverage from Cannes Lions: Five Brands Activating Experiences for Creatives

C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re back stateside (a lot less sweaty and bit sun-kissed) and eager to share what we saw. A key insight from our three days on-site: High-level meetings and networking often take precedence over experiential activations at this event. So, brands that...

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April 15, 2019

How Platforms Like Braindate Help B-to-B Attendees Build More Relevant Networks

A decade ago, swapping business cards or meeting up for a quick drink at happy hour was considered “networking” at b-to-b conferences. Today, those supplementary (and let’s face it, shallow) interactions have been replaced by purposeful exercises with an experiential component that allow for collaborative—and valuable—conversations. Leading the way in these more meaningful exchanges is...

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