BMW i Taps 15 Influencers for its Road to Coachella Campaign

BMW i Taps 15 Influencers for its Road to Coachella Campaign
Road to Coachella: BMW i Sends 15 Influencers on a Content Creation Journey

Road to Coachella: BMW i Sends 15 Influencers on a Content Creation Journey

Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i put its show on the road once again this year to drive awareness of its i Series electric and hybrid vehicles, reach new…
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
View all articles by Kait Shea →

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