B-to-C Events

Road to Coachella: BMW i Sends 15 Influencers on a Content Creation Journey

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Road to Coachella: BMW i Sends 15 Influencers on a Content Creation Journey

Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i put its show on the road once again this year to drive awareness of its i Series electric and hybrid vehicles, reach new…

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