B-to-C Events

23andMe Goes Experiential with a Pop-up ‘House’ on Genetic Traits, Dispositions and Diseases

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23andMe Goes Experiential with a Pop-up on Genetic Traits, Dispositions and Diseases

Investigating one’s ancestry through DNA testing has grown in popularity in recent years, as consumers are increasingly interested in genetic predisposition to certain traits, diseases and, at times,…

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From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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  1. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

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    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

  4. 5 Big Experiential Themes from Fanatics Fest 2026
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    5 Big Experiential Themes from Fanatics Fest 2026

  5. Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026
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