Cannes Lions 2026, Part 1: Microsoft’s Gardens, Reddit’s Deli, Amazon’s Port and More
The who’s-who of the marketing and communications world converged from June 22-26 for a week…
FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
Fan fests for the FIFA World Cup 2026 are taking over 13 host cities across…
Five Tips for Delivering Pre-Conference Programming that Builds Business
Ask today’s conference organizers how they support community-building and strengthen business relationships, and they’ll tell…
Podcast: The Power of Mentorship and Betting on Yourself, with Anna Nicholson of Yahoo
Anna Nicholson likes to feel challenged and excited about her work, and while her first…
The Brief: Paws of Fame and Hidden Frequencies
This week’s hot takes on hot topics in experiential marketing cover Dogsters’ Paws of Fame…
2016 Rewind: Looking Back at What Our B2B Dream Teamers Were Talking About a Decade Ago
At the beginning of the year, 2016 made a resurgence on social media, as users…
Grand Ex 2026: Google Cloud, Opus Agency and Gramercy Tech Earn the Campaign of the Year with ‘Tech Immersion’
Impressing an audience of global technical go-to-market professionals with a technology-focused event is an ambitious…
Experiential Marketing Trend of the Week: Scooping
Experiential marketers are practicing intentionality this year, trading in swiping and touch screens for what’s…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.