Experiential Trend of the Week: Laundromats as Venues
Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that…
Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026
If you thought Barbie Mania hit its peak in 2023, think again. The iconic doll…
Tudum: Four Reasons Netflix’s ‘FUBAR’ Premiere Event was a Hit
What do a stunt pig, the world’s largest action figure and sustainability have in common?…
Fresh Thinking on Bringing Content Creators into Your Events
At a time when de-influencing has taken hold of social media to reject the inauthenticity…
The Brief: Floating Pigeons and Tea Breaks
This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks…
Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’
The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest…
Experiential Trend of the Week: Relaxed Connection
From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are…
Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor
Popping up a larger-than-life Sonic cup in the middle of a skate park at X…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.