CeraVe’s Six-city Birthday Tour Features a Giant Gift Box and Dermatologists
Skincare brand CeraVe is turning 20 and says it’s inviting all of “its friends” to…
Watch The Brief, Live! August 2025 Edition: Experiential News & Ideas
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital; and Juanita…
From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025
Lollapalooza annually takes place during peak music festival season, with this year’s four-day passes selling…
The Brief: Soda-Powered Car Washes and Financial Speed Dates
This week’s hot takes on hot topics in experiential marketing cover Evolution Fresh’s Soda-Powered Car…
Five Lessons from CollegeVine’s AI-powered Vineyard Summit in Chicago
In the world of higher education, AI is typically applied to learning and development initiatives,…
How Nokia Created a Midsummer Forest for its Booth at DTW Ignite
At the Digital Transformation World (DTW) Ignite, which took place in Copenhagen this June, Nokia…
Experiential Trend of the Week: Times Square Takeovers
It’s an entertainment hub, a cultural destination, a commercial mecca, a tourist hot spot… and…
So Delicious Talks Multisensory Sampling in a Giant Pint at Lollapalooza
A little mystery and the promise of a sweet treat drew Lollapalooza festivalgoers into a…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.