The Brief: Tanq Holidays and the Wienie 500
This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets…
B-to-B Dream Team 2025: Meet Adele Bencsik
Adele Bencsik is “someone who’s always up for a challenge,” and in her career, she’s…
Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025
The licensing industry took to the Mandalay Bay Convention Center in Las Vegas May 20-22…
Field Report: 10 Booths We Loved at Licensing Expo 2025
Celebrating its 40th anniversary, Licensing Expo 2025 brought together more than 12,000 influential brand owners,…
2025 Upfronts: Disney Works its Magic with Storytelling and Supreme Star Power
If you ask Disney Advertising, static Upfronts are in the rearview mirror where they belong.…
Q&A: Dating App Yuzu Builds Community with an Event-driven Campaign for AAPI Month
A trend rising among several dating apps of late is taking meetups offline by hosting…
5 Ways to Make Your Next Exhibit Program More Sustainable on a Budget
Slowly but steadily, the trade show and events industry is taking tangible steps towards a…
The Brief: Nostalgia Malls and Fizz Mobs
This week’s hot takes on hot topics in experiential marketing cover Nostalgia Malls, Hound Lounges…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.