10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
After almost 40 days, the FIFA World Cup 2026 wraps up this weekend with the…
Yahoo’s Explorers Society Rewards Attendees for Being Curious at Cannes
When Yahoo dropped anchor at Cannes Lions 2026, it was equipped with its most ambitious…
Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level
For new brands and challenger brands alike, investing in experiential marketing doesn’t always require a…
The Brief: Cowboy Deliveries and Talking Toilet Paper
This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming…
Experiential Marketing Trend of the Week: Time is Luxury
Consumers are embracing tools to help automate their lives and their work, because while today…
How Oatly Built a B2B Event Inspired by its Strategic Beverage Trends Content
As beverage culture explodes, Oatly is ensuring it’s not only a key ingredient within the…
Watch: Leah Stark of Ecolab in The Studio at EMS 2026
Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments.…
The Brief: Spidey Apartments and Sun Clubs
This week’s hot takes on hot topics in experiential marketing cover Peter Parker’s Apartment Tour, a…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.