The Brief: Food Courts and ‘X-Files’ Extravaganzas
This week’s hot takes on hot topics in experiential marketing cover Chili's food court, dog-friendly…
Experiential Marketing Trend of the Week: Aura Readings
In the age of thoughtful takeaways and vibe checks, consumers are lining up to have…
March Madness 2026: Brands Activate Beyond the Final Four to Engage College Hoops Fans
Our March Madness bracket was busted on week one of the NCAA tournament, but that…
Engagement: How to Make a ‘Soft’ Event Marketing Performance Metric ‘Serious’
Event marketers are often accused of dealing in “soft” marketing metrics. Indeed, sometimes the magic…
Five Conversations That Will Elevate Your Measurement Practice
Tune in and level up the way you track and measure your events Event…
Building a Better Measurement Practice: The ROI-driven RFP
A new monthly series designed to help your event organization measure smarter It’s the…
Guest Column: Four Tips to Get the Right Event Data from Your Suppliers
Our quarterly column from the Experiential Marketing Measurement Coalition tackles strategic planning...
Finalists Announced: The 2026 Ex Awards
The editors of Event Marketer unveil the finalists of the 2026 Ex Awards, the most…
Field Report: Five Steal-worthy Ideas from the New York International Auto Show 2026
The New York International Auto Show touched down at the Javits Center in New York…
The Brief: Bubblegum Trolls and Pet ASMR
This week’s hot takes on hot topics in experiential marketing cover Bubblegum Trolls, Man-icures and…