The Brief: ‘Pouroscope’ Stations and Billboard Bars
This week’s hot topics in experiential marketing cover billboard bars, “Pouroscope” Stations and Sensoria: The…
Experiential Marketing Trend of the Week: Miniaturized Touchpoints
Consumers who are fatigued by the overstimulation and grand gestures often associated with todays’ brand…
IBM Tees up a New Audience—Consumers—with a Masters Watch Party in NYC
Behind the scenes, IBM helps power some of the world’s biggest sports properties, and that…
How Verde Farms Leveraged its First Pop-up and Influencer Dinner to Educate Consumers
For its first consumer activation, Verde Farms took a big swing, hosting not only a…
Meet the 2026 B-to-B Dream Team
For the last decade, EM has been championing the luminaries of the b-to-b event world,…
B-to-B Dream Team 2026: Meet Danielle Damiano Medeiros of LinkedIn
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios,…
B-to-B Dream Team 2026: Meet Shawn Wagner of HPE
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios,…
B-to-B Dream Team 2026: Meet Jeremy Youett of Atlassian
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios,…
B-to-B Dream Team 2026: Meet Pam Corcoran of CrowdStrike
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios,…
B-to-B Dream Team 2026: Meet Julie DeQuattro of UKG
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios,…