Women in Events: Exclusive Insights and Sound Bites from 15 Leading Brand Executives
We know it’s cliché to say, “You’ve come a long way, baby,” but, women in…
Nike’s Retail Experience Combines Digital Features With Personalized Service
Nike opened its flagship, New York City retail experience mid-November with a promise of delivering…
Full Coverage: The 2018 Experience Design & Technology Awards
Hey Hollywood, you’ve got some competition. While elaborate sets, high-tech special effects and actors are…
Q1 Huddle: Inspiring Insights from the 2018 Dream Team
We’re building our new Dream Team—now accepting nominations for our fourth-annual recognition initiative focused on…
Live from CES 2019: Brands Bring Color, Connectivity and Causes to the Show Floor
With a massive footprint, taking over a dozen venues across Las Vegas, CES 2019 continues…
Women in Events: Inspiration and Advice From our Second Annual Agency Roundtable
Ask anyone who has been in this business for a few years and they will…
Women in Events: 13 Tips for Starting and Running a Woman-Owned Agency
Experiential marketing is an industry that has always skewed female. It’s not unusual to find…
Gallery: Over 1,000 Women Gather Across 12 Markets for Women in Events Week
From the East Coast to the West Coast to the Midwest, Northwest and Southeast, the…
Krazy Glue Enlists The World’s Strongest Man for its Latest Product-Testing Stunt
Brands often market themselves with lofty claims, but those that put their money where their…
Q&A: Nat Geo’s CMO Offers Five Insights on Creating ‘Disruptive’ Experiences That Drive Tune-in
TV show-themed activations abound these days, making it more important than ever for brands to…