Google Activates ‘Be Internet Awesome’ Campaign at Dad 2.0 Influencer Conference
To spread awareness about its Be Internet Awesome campaign, which teaches parents, educators and kids…
Nike, Coca-Cola, State Farm: Brands Getting in the Esports Sponsorship Game
News of non-endemic brands entering the esports space is no longer surprising. From Nike to…
HBO and the Red Cross ask ‘Game of Thrones’ Fans to Bleed for the Throne at SXSW
Having landed safely at SXSW in Austin, EM is ready to cruise the creative brand…
Brands Mark International Women’s Day with Art, Workshops and Wellness
Each year on March 8, people around the world recognize International Women’s Day, a celebration…
How Marketers Responded to the Doomed Fyre Festival—and its Documentaries
If there’s one word that defines the power of influencer marketing, it’s authenticity. But in…
Visa Talks Empowering Female Entrepreneurs with ‘She’s Next’ Event Program
Visa kicked off a year-long, global experiential program in January that supports female entrepreneurs as…
Mezcal Brand El Silencio Builds a Speakeasy for Major League Soccer’s LA Galaxy
Los Angeles-based Mezcal El Silencio has become a sponsor of Major League Soccer’s LA Galaxy…
How Courtyard Turned its Super Bowl Sleepover into the Ultimate Loyalty Program
Marriott’s Courtyard brand took rewarding customer loyalty to new heights—or rather, the end zone—when it…
MWC Barcelona 2019: Five Trends From the Show Floor
It’s easy to get overwhelmed at the behemoth experience that is MWC Barcelona (formerly Mobile…
Photo Tour: How Summit Revamped its Culinary Program with Brand Integrations
The Summit ideas festival, which held its flagship event in Los Angeles Nov. 2-5, revamped…