HomeAway’s Festival Sleepover Experience: VIP Access, a Stylish Lodge and ‘Survival’ Kits
Traveling to a music festival is fun, but the quest to find nearby lodging? Not…
Inside Intel House at Fast Company Innovation Festival: AI and 5G Technologies
Intel is a technology brand best known for powering the PC. But a key company…
Research: Citi CMO Offers Four Insights on the Link Between Events and Brand Loyalty
Citi is no stranger to the world of event marketing. The financial services brand produces…
Cook-Offs, Influencers and ‘Living Simply’: Inside Barilla’s Laver Cup Sponsorship
As much of the culinary world continues to hype complex meals featuring exotic ingredients and…
Timberland’s Environmental Campaign Comes to Life with a Pop-up, Rooftop Greenhouse
Timberland put its boot stamp on urban greening the week of Oct. 15. The footwear…
Green 2.0: How Brands Are Immersing Consumers in Modern Environmental Causes
We used to think about “going green” by way of recycling or using less paper.…
Amex Incorporates Local Businesses Into its Chicago Bulls Fan Activation
With the start of the 2018-2019 NBA season on the horizon, American Express on Oct.…
23andMe Goes Experiential with a Pop-up ‘House’ on Genetic Traits, Dispositions and Diseases
Investigating one’s ancestry through DNA testing has grown in popularity in recent years, as consumers…
The Full Field Report: Brands Captivate Pop Culture Superfans at Comic-Con International: San Diego
Wandering down a crowded street, a man dressed as Mario physically holds a replica Nintendo…
Uber Taps its Driver Pool for Live Music in its Austin City Limits Festival Activation
Festival attendees and passersby at Austin City Limits were invited to experience Uber Radio Live…