Engagement: How to Make a ‘Soft’ Event Marketing Performance Metric ‘Serious’
Event marketers are often accused of dealing in “soft” marketing metrics. Indeed, sometimes the magic…
Five Conversations That Will Elevate Your Measurement Practice
Tune in and level up the way you track and measure your events Event…
Building a Better Measurement Practice: The ROI-driven RFP
A new monthly series designed to help your event organization measure smarter It’s the…
Guest Column: Four Tips to Get the Right Event Data from Your Suppliers
Our quarterly column from the Experiential Marketing Measurement Coalition tackles strategic planning...
Finalists Announced: The 2026 Ex Awards
The editors of Event Marketer unveil the finalists of the 2026 Ex Awards, the most…
Field Report: Five Steal-worthy Ideas from the New York International Auto Show 2026
The New York International Auto Show touched down at the Javits Center in New York…
The Brief: Bubblegum Trolls and Pet ASMR
This week’s hot takes on hot topics in experiential marketing cover Bubblegum Trolls, Man-icures and…
As Mergers and Acquisitions Soar, Agencies Point to a ‘Fragmented’ Market
Mergers and acquisitions are cropping up at an unprecedented rate as the demand for live…
Experiential Marketing Trend of the Week: Charm Bars
At a time when many consumers are suffering from digital fatigue and seeking more meaningful…
How Superhuman Used SXSW as Launchpad for its Rebrand and AI Ethos
Three days of panels, performances, comedy sketches—and an interactive journey through the evolution of communication…