How Mars is Leveraging Social Media to Keep Quarantined Consumers Engaged
From art challenges to science experiments, Mars’ candy brands have been busy bees on social…
How Nine Brands Engaged Consumer Audiences During Social Distancing
When the pandemic shut events down, brands and properties scrambled to find creative ways to…
Leading Event Marketers Predict How the Industry—and Event Formats—Will Evolve
If there is anyone equipped to reimagine how people will gather in the wake of…
How f’real Engaged Gen Z with an Influencer-Rich Digital Event
On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted…
Register Now: Webinar on Food and Beverage in the COVID Era
The new normal for food and beverage can still be inspired, creative and even a…
How Brands Delivered Pride Campaigns Amid the Pandemic
In 2019, Pride Month was brimming with sponsorship activations, installations, education and revelry. But all…
Content and Gameplay Collide with OMEN’s Virtual Esports Event
Combining esports, music, fashion and skating, HP’s Omen partnered with contemporary fashion and streetwear platform…
Four Issues to Consider When Negotiating Event Contracts Amid COVID-19
As part of the unraveling of event programming this year, and beyond, marketers have had…
‘Fresh and Different’: Mastercard Ambassadors Host Digital Priceless Experiences
Mastercard’s Priceless Cities platform was built to engage cardholders through exclusive in-person events and experiences.…
How Four Brands Transformed Trade Show Environments into Virtual Experiences
When COVID-19 first started wreaking havoc on the event industry, trade shows were among the…