FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up
Kicking off with original song “American Cowgirl,” bedazzled cowboy hats and plenty of multigenerational family…
The Secret Sauce for These CPG Brands? Quirky Culinary Events
There’s been a recent uptick in experiential culinary programs, but we’re not talking about your…
Four Ways Campari Took a Values-driven Approach at Tales of the Cocktail
Like a stiff drink, Campari descended on New Orleans for the Tales of the Cocktail…
Five Ways P&G Maximizes its Long-running Presence at Essence Festival
Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction…
The 2022 Fab 50: Recognizing the Event Industry’s Top Builders
The only editorial listing of the event industry’s best fabrication partners For the fabricators of…
Live From Comic-Con: Our Firsthand Tour of 12 Brand Activations
In recent years, free brand activations taking place outside the convention center have enticed SDCC…
Five Emerging Experiential Trends Spotted at San Diego Comic-Con
Steal these fresh consumer engagement ideas for your superfan experiences Attendance at San Diego Comic-Con…
How Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference
From the Super Bowl to the Oscars, nearly every industry has a tentpole event that…
The 2022 It List: Recognizing the Top 100 Event Agencies
Our annual special report on the Top 100 agencies serving the event marketing industry Event…
How Shipt Got a Jump on Back-to-School Shopping with a Bright Green Bus
Same-day delivery app Shipt put its own spin on a ubiquitous back-to-school symbol—the yellow school…