B-to-B Dream Team Archive: Four Years, Hundreds of Insights
Did you know we’re hiring? The 2020 B-to-B Dream Team call for nominations is underway,…
Full Coverage: The 2019 Experience Design & Technology Awards
Recognizing the best use of design, social media and technology to enhance live experiences There…
With a Secret Password, New Yorkers Unlock a Netflix Takeover of Little Italy
The film “The Irishman,” which began streaming on Netflix on Nov. 27, explores organized crime…
College Marketing: Hyundai Drives a Sustainability Message at Three Campuses
Climate change and environmental sustainability are hot-button topics that marketers can’t ignore, particularly when it…
Lincoln’s Partner-Rich Activation Capitalizes on the Low-Pressure Test Drive
Automakers know that to get consumers to fall in love with a vehicle, they need…
Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App
Step aside, Instagram. There’s a new social media kid in town, and its explosive growth…
Seven Vending Machine Experiences That Dispensed Brand Engagement
Vending machines are nothing new in the experiential world, but the interactive devices have been…
Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers
A new kind of metric worth adding to your measurement toolkit Measuring the value of…
Four Insights on How the California Consumer Privacy Act Will Impact Event Marketers
How marketers can crack the code on California’s version of GDPR On the heels of…
EM Executive Chat: Six Questions with Visible’s CMO
If you haven’t heard of Visible, the all-digital, low-cost wireless service that utilizes Verizon’s network,…