Articles - Event Marketer

Their paths to events vary, but they all share that collective spark—that “…and I was…

Measuring the value of live events has traditionally entailed gauging dwell times and throughput, but…

There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts.…

Three years ago, AARP took its marketing on the road, aligning with consumer events that…

Event marketers are always on the hunt for new ways to digitally engage audiences, and…

If ever there were an event that lets brands flex some strategic muscle, it’s SXSW.…

If you think your brand produces a lot of live experiences, you might not be…

Three brands offer tips on how to leverage AR for live experiences As augmented reality…

To spread awareness about its Be Internet Awesome campaign, which teaches parents, educators and kids…

News of non-endemic brands entering the esports space is no longer surprising. From Nike to…