How Engineer.ai’s Two-Story Build Drove On-Site Sales at Collision
Toronto-based Collision attracts over 25,000 of the world’s largest buyers and sellers of technology each…
How Samsung’s Unpacked Event Engaged Viewers Live and Virtually
There is a lot at stake with product launch events and, perhaps, a little more…
Four Steal-Worthy Strategies for an Art-Driven Marketing Event
Art, in all of its forms, can be a powerful engagement tool. It evokes emotion,…
Hendrick’s Makes Gin ‘Approachable’ with a Summery Sampling Experience
To introduce its limited-edition batch of Midsummer Solstice to new consumers, Hendrick’s Gin activated a…
Virgin Atlantic Launches a New Route with Cultural Experiences and Sir Richard Branson
Launching a new flight route is a big deal for an airline, and marketing…
Cantroller, Twitch Launch and E3: How Miller Lite is Scoring with Gamers
With the meteoric rise of business opportunities in esports, brands are jockeying for a piece…
Esports Gains Traction with Higher Education as Universities Hop on Board
With approximately 140 universities offering formalized esports programs today (not to mention the scholarships that…
Snapchat, Twitch and Adobe: More Branded Spaces at Cannes Lions
Let us take you on a photo tour of the French Riviera, Cannes Lions-style. That’s…
How the Stoli Key West Cocktail Classic Supports the LGBTQ Community
What began as a man with “a bar and a dream” has evolved into an…
Four Things to Know About Nik Wallenda’s Tightrope Walk Across Times Square
Tightrope walker Nik Wallenda brings a whole new meaning to the word “stunt.” He has…