A Convention Meets an Instagram Museum at the Sephoria House of Beauty
Customers and clients of Sephora know the beauty retailer well for its bright environment, product…
Jaybird Creates a Mindfulness Pop-Up with Partners for Marathon Runners, Athletes
To promote the launch of its first Pro Series product, Tarah Pro, headphones brand Jaybird…
Highlights and Insights From our Inaugural Conference for Esports Marketers
Esports is on pace to outpace the NFL, according to a 2018 study by PricewaterhouseCoopers.…
Instagrammable Moments, a Pop-up Corn Maze and LGBTQ: Inside Smirnoff’s Launch Event
Smirnoff is all about fun and inclusivity, so when it came time to reveal some…
GitHub Universe Courts Developers with GloFish, Play Rooms and Mona the Octocat
At this year’s GitHub Universe, an annual technology event for developers who build software on…
Bacardi’s Festival Sponsorship Features Cocktail Education, Cause Marketing and Caribbean Vibes
Bacardi brought its “Live Passionately” mantra to the Life is Beautiful Music & Art Festival…
F&B Talent, Installations: Inside the Four Seasons’ Influencer Event Series
The Four Seasons with its sumptuous spaces and services may seem out of reach for…
Live From EventTech 2018: What You Missed on Day Three
After 48 hours in Vegas, it’s not easy to get up and at ’em for…
Winners Announced: The 2018 Experience Design & Technology Awards
The editors of Event Marketer announce the winners of the 2018 Experience Design & Technology…
Live From EventTech 2018: What You Missed on Day Two
Philadelphia isn’t the only place it’s “always sunny” and early birds kicked off day two…