Four Things to Know About Nik Wallenda’s Tightrope Walk Across Times Square
Tightrope walker Nik Wallenda brings a whole new meaning to the word “stunt.” He has…
Fatherly and Gillette Examine Gender Norms with a Pop-up Gallery Experience
Breaking down gender constructs is no easy feat, but thanks to companies like Gillette and…
Pella Puts New York City on Mute with a ‘Noisy’ Demo of its Windows and Doors
As the third-busiest train station in North America, you wouldn’t describe Grand Central Terminal in…
L.L. Bean Hosts Marshmallow Roasts in Cities with ‘S’more out of Summer’
We all say it: Summer goes by too quickly. So, L.L. Bean this summer is…
Women in Events: 13 Tips for Starting and Running a Woman-Owned Agency
Experiential marketing is an industry that has always skewed female. It’s not unusual to find…
Coverage from Cannes Lions: Five Brands Activating Experiences for Creatives
C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re…
When Dinner Won’t Do: Inside Johnson & Johnson Vision’s Eye Care Light Symposium
In the health care world, product launches typically involve a sit-down dinner with doctors, a…
MGallery Enlists a Muralist to Transform a Pop-up Hotel Room into a Work of Art
As crowdsourced platforms like Airbnb continue to dominate the hospitality market, traditional hotel brands are…
Twitter Woos NewFronts Advertisers with Surprise, Delight and Design
It’s no secret that Twitter attracts influential audiences, but to show advertisers how its platform…
Twitter’s Head of Global Events Talks Experiential at Cannes Lions 2019
Nous sommes arrivés! Event Marketer has touched down at Cannes Lions International Festival of Creativity,…