B-to-B Dream Team 2026: Meet Tom Flynn of American Express
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios,…
B-to-B Dream Team 2026: Meet Amy Loskutoff of Google Cloud
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios,…
Five Best Practices for Creating High-touch, Experiential C-Suite Events
Relationships have never been more important for businesses and the marketers supporting them. Creating access…
The Brief: Skinsurance Offices and ‘Shrinking’ Mazes
This week’s hot takes on hot topics in experiential marketing cover Skinsurance Offices, The Impossible…
Experiential Marketing Trend of the Week: Double-Decker Buses
The double-decker bus is more than just a London icon or a commuter vehicle. It’s…
Expedia Transforms its Multiday Ambassador Summit into a Creator-first Oasis in Palm Springs
Travel content creators are racking up millions of views on city itinerary guides, hidden gem…
Coachella 2026: How 25 Brands Took Experiential Marketing to the Desert
Headliners rocked the Empire Polo Grounds at Coachella 2026, but it was the brands that…
The Brief: Food Courts and ‘X-Files’ Extravaganzas
This week’s hot takes on hot topics in experiential marketing cover Chili's food court, dog-friendly…
Experiential Marketing Trend of the Week: Aura Readings
In the age of thoughtful takeaways and vibe checks, consumers are lining up to have…
March Madness 2026: Brands Activate Beyond the Final Four to Engage College Hoops Fans
Our March Madness bracket was busted on week one of the NCAA tournament, but that…