Hold the Phone: Our Picks for Best Booth Experiences at MWC Barcelona 2019
Everything about MWC Barcelona is larger than life. The annual trade show, formerly known as…
HBO’s #ForTheThrone Campaign Inspires Fans and Brands to Celebrate ‘Game of Thrones’ Final Season
It’s safe to say that the eagerly anticipated premiere of “Game of Thrones'” eighth and…
The Wait is Over: Behold, the 2019 Ex Awards Finalists
The editors of Event Marketer announced the 2019 Ex Awards finalists, the best experiential marketing…
Stunts: Taco Bell Canada Fans Trade a Drive-Thru for a Slide-Thru on the Slopes
Taco Bell is known for creating clever activations for its enthusiastic millennial and Gen Z…
EM Executive Chat: Inside Amazon Prime Video’s ‘Garden of Earthly Delights’ at SXSW
Amazon Prime Video made its SXSW debut in Austin this year with a garden of…
Courting Casual Gamers, Activision Blizzard Media Asks SXSW Attendees to ‘Unlock the Gamer Within’
Activision Blizzard Media created a two-story arcade for attendees of SXSW in Austin this year,…
Gotcha! Brands Get Creative with April Fool’s Day Pranks
Its exact origins are a mystery, but for people around the world, April Fool’s Day…
Meet the Speakers, EMS 2019: AT&T, Esports and Building Human Connections
As the 2019 Experiential Marketing Summit is on the horizon, we’re taking time to highlight…
B-to-B Networking: Five Fresh Ways to Cultivate Connections
Five b-to-b networking ideas that don’t involve a coffee break Networking is no longer a…
Torchy’s Tacos, Music and a Tiny House: Inside DoorDash’s First SXSW Event
You might think it’s a challenge engaging consumers in the on-demand economy, but at SXSW,…