‘Shark Week’ Experiential: Upcycled Shark Installations, Cleanups and Jaw-Chomping
Discovery’s “Shark Week” program celebrated its 30th anniversary as the must-watch TV event of the…
Five Keys to a Successful Sleepover Activation
Tips, tricks and techniques for “getting into bed” with consumers Imagine winning tickets to…
CBSi Hosts a ‘Miami Vice’-Themed Rooftop Event at E3
The gaming community is a creative and quirky one, so brands aiming to make an…
MINI Creates ‘Mini Extensions’ on an Annual Fundraiser with a Tour, Sponsorship
In the experiential marketing world, summer is mobile tour season. And while many brands are…
Comic-Con Photo Tour: 12 Brand Experiences That Made Us Geek Out
When Comic-Con International launched in 1970, it was a modest 300-person gathering of sci-fi and…
Sponsorship: BullFrog Sunscreen Connects With Outdoor Enthusiasts at the GoPro Mountain Games
BullFrog Sunscreen may have been a little frog in a big pond at the GoPro…
State Farm Activates a ‘Neighborhood of Good’ of Tiny Houses at Governors Ball
State Farm has targeted music- and cause-loving millennials with its “Here to Help” lounges at…
Comic-Con 2018: Five Can’t-Miss Activations From a Superfan’s Paradise
Ahhh… Comic-Con International—the only place where you have to stand in line just to cross…
LG’s Complementary Laundry Services Invite Bonnaroovians to #GetDirty
There are plenty of things to look forward to at Tennessee’s Bonnaroo Music & Arts…
L.L. Bean Gives Office Life the Boot with Four Outdoor Workspace Activations
You might say the office is untapped marketing territory, rife with consumers looking for a…