AR Case Study: Mountain Hardwear Brings Augmented Reality to Outdoor Retailer
Mountain Hardwear’s presence at the Outdoor Retailer Snow Show isn’t new, but the augmented reality…
How High West Whiskey Honored Utah Rail History with a Portable Saloon
High West whiskey kicked off its first-ever multi-city mobile tour, the High West Whiskey Run,…
Three Insights from Intel on Creating Industry Event Experiences That Stick
How Intel approached an industry event with people in mind Like most technology brands, Intel…
Mystery Bartenders, Floating Dessert: Klarna Introduces Retailers to its Brand
Today’s retail checkout experiences can be frustrating, but Swedish-based payment provider Klarna aspires to change…
Summit Reimagines its Culinary Program with Mercedes-Benz, The Glenlivet and Fords Gin
The invite-only Summit ideas festival brings together a global community of creators, from entrepreneurs to…
Stunt: Steve Buscemi’s ‘God’ Character Appears on Toast at Brunch Hotspots
All over the world, people have reported spotting religious figures in unexpected places, even on…
Photo Tour: Five Brands Scoring with Fans at NBA All-Star Weekend
Ahead of the 68th NBA All-Star Game, brands and hoops fans of every stripe descended…
Five Things Agencies Wish They Could Change About the RFP Process
For the agency community, RFPs can be, well, painful. We asked a few industry veterans…
Three Strategies for Igniting a CBD-infused Experience
If you’re one of the many event marketers who keeps a close eye on pop…
New Research: Men and Women Navigate B-to-B Exhibitions Differently
Attendee motivation, learning objectives and perceived ROI of b-to-b exhibitions can vary depending on your…