Performance

Downloadable Guide: 20 Event Measurement Metrics That Matter

By

A comprehensive list of things you can measure at your next event
 
One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential compared to other disciplines…

More on This Topic

Industry News

Pre-Registration Now Open: EMMA Announces an Event Measurement Certification Course

Performance

Survey Says: How LYX Designs Event Feedback to Fuel Discovery

Performance

Key Takeaways From the mdg Event Industry Trend Report

Expert Insights on How to Fortify Your Event Performance Recap
Performance

Expert Insights on How to Fortify Your Event Performance Recap

stock measure engagement events
Performance

Five Ways to Elevate the Way You Measure Engagement at Your Events

Research shows that on-site engagement is the second most important metric being tracked and measured among both b-to-b and b-to-c event marketers.
stock-event- beacons measurement event-technology-2026
Performance

Event Measurement Tech Spotlight: An Update on Beacons

Event Marketing Measurement Association Event Marketer
Performance

Event Marketing Measurement Association Launches with New Name, Expanded Mission, and First-Ever Certification Course

Performance

Guest Column: Four Easy Steps to Setting Measurable Event Objectives

Performance

Engagement: How to Make a ‘Soft’ Event Marketing Performance Metric ‘Serious’

Popular

  1. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  2. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  3. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

  4. Five Tips for Delivering Pre-Conference Programming that Builds Business
    Conferences

    Five Tips for Delivering Pre-Conference Programming that Builds Business

  5. Pre-Registration Now Open: EMMA Announces an Event Measurement Certification Course
    Industry News

    Pre-Registration Now Open: EMMA Announces an Event Measurement Certification Course

  6. The 2026 It List: Recognizing the Top 100 Event Agencies
    Slideshow

    The 2026 It List: Recognizing the Top 100 Event Agencies

  7. Survey Says: How LYX Designs Event Feedback to Fuel Discovery
    Performance IQ

    Survey Says: How LYX Designs Event Feedback to Fuel Discovery

  8. World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums
    Festivals & Fan Cons

    World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

  9. Experiential Marketing Trend of the Week: Creator Summits
    Conferences

    Experiential Marketing Trend of the Week: Creator Summits