measurement Archives - Event Marketer

Posts tagged with ‘measurement’

November 25, 2019

Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers

A new kind of metric worth adding to your measurement toolkit Measuring the value of live events has traditionally entailed gauging dwell times and throughput, but a proprietary framework developed by Harvard Business School professor Thales Teixeira wants marketers to focus on a different metric: quality of attention. Teixeira, who studies the “economics of attention,”...

read more

March 27, 2019

Study: Event Marketers Make Some Shifts for 2019 in What They’re Measuring and How

There are some notable shifts in how marketers are approaching measurement this year. According to findings from the 2019 Measurement Benchmarking Report, consumer marketers are relying more on at-event data collected by staff using tablets with registration software than they did last year. The results show 61 percent of consumer marketers will use these at-event...

read more

© 2019 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']