Claw Machines
There are some activities that stand the test of time, but are often reimagined and…
How Long-haul Touring is Reshaping Crown Royal’s Experiential Portfolio
The Crown Royal Rig is the anchor of Crown Royal's experiential strategy as it grows…
AAD 2025: How a Nostalgic Newsstand and Night Market Gave Neutrogena an Edge with Dermatologists
Science and beauty have always been at the foundation of Neutrogena’s brand, and at this…
Field Report: Five Game-Changing Trends from Google Cloud Next 25
A perfect mix of brand and business, Google Cloud’s flagship event, showcasing the transformative power…
Watch: Minute Clinic at EMS 2025, featuring the Experiential in Color Mentorship Program
The Experiential in Color Mentorship Program came to life at EMS 2025 with an inaugural…
An All-New Series: The Brief, Live! News and Trends Commentary
The editors of event marketer recap the top experiential trends and ideas from the month...
The Brief: Daisy Gardens and Backseat Dining
This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races…
Deli Vibes
What’s old is new again as consumers eat up tasty new takes on nostalgia marketing…
Dress Like a Rockstar: What to Wear to Trade Shows
Can’t decide what your team should wear to a trade show? How about roller skates? …
15 Big, Bold Trade Show Ideas from EMS 2025
The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade…