AI Amendments are Coming to Your Supplier Agreements: How to Prepare
When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple…
Q&A: 10 Minutes with Keri Ibbitson of Philips
It wasn’t until Keri Ibbitson took what she thought was a step back early in…
RSAC 2024 Roundup: Mirrors, Robot Cocktails and Sumo Wrestlers
RSA Conference brought together more than 41,000 attendees and 600 exhibitors to Moscone Center in…
The Brief: Rat Summits and Master Cheese-melters
This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master…
Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024
For MODEX 2024, the premier supply chain trade show that took place in Atlanta in…
Meet the All-Stars: The 2024 B-to-B Dream Team
Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event…
Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More
The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami…
The Brief: Electric Gardens and LaundroMatches
This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and…
EMS 2024: Five Takeaways for Trade Show Exhibit Experiences
If standing room only was any indication, leveling up trade show activations was a hot…
Video Recap: The 2024 Experiential Marketing Summit
Events are everything, and it’s the mantra that guided EMS 2024 in Las Vegas, where…