Canadian Olympic Committee Collaborates with Mosaic on Canada Olympic House in Paris
National hospitality houses at the Olympic Games were once landing points for athletes, support staff…
AI Amendments are Coming to Your Supplier Agreements: How to Prepare
When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple…
Q&A: 10 Minutes with Keri Ibbitson of Philips
It wasn’t until Keri Ibbitson took what she thought was a step back early in…
RSAC 2024 Roundup: Mirrors, Robot Cocktails and Sumo Wrestlers
RSA Conference brought together more than 41,000 attendees and 600 exhibitors to Moscone Center in…
The Brief: Rat Summits and Master Cheese-melters
This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master…
Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024
For MODEX 2024, the premier supply chain trade show that took place in Atlanta in…
Meet the All-Stars: The 2024 B-to-B Dream Team
Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event…
Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More
The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami…
The Brief: Electric Gardens and LaundroMatches
This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and…
EMS 2024: Five Takeaways for Trade Show Exhibit Experiences
If standing room only was any indication, leveling up trade show activations was a hot…