Field Report: Top Booth Builds at Licensing Expo 2024
From Sonic the Hedgehog to monster trucks to museum art, the Licensing Expo showcased the…
Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions
Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried…
How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat
When e.l.f. Cosmetics cruised into this year’s Indianapolis 500 as the first-ever beauty brand to…
2024 Food & Beverage Trends to Inspire Your Event Menus
If it feels like you’ve suddenly become surrounded by foodies, you’re not alone. According to…
The Brief: Cicada Symphonies and Rosé for Days
This week’s hot takes on hot topics in experiential marketing cover cicada symphonies, historic vow…
How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products
It’s no secret that consumers are more skeptical and discerning than ever about the types…
Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut
It was a wise year for Pinterest to hyper-focus its efforts on Gen Z and…
Amway’s Founders Council Incentive Event: Five Ideas for Your ‘Top Tier’ Attendees
For decades, Amway’s annual Founders Council event has served as a landing point to celebrate…
The Brief: ‘Pregnant’ Street Teams and Big Green Keggs
This week’s hot takes on hot topics in experiential marketing cover “pregnant” street teams, drag…
Five Playful Exhibit Activations from Licensing Expo 2024
Play is serious business at the Licensing Expo that brought together more than 12,000 retailers…