From Newsstands to Glam Suites, SheaMoisture Shifts into Experiential for F1 Miami Weekend
Every year, the Formula 1 Miami Grand Prix draws ire from racing fans for being…
The Brief: Cave Raves and Bowl Heads
This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts…
EMS 2026: Everything You Missed on Day Two
Day two of the Experiential Marketing Summit offered up a jam-packed slate of hands-on experiences,…
Downloadable Guide: 20 Event Measurement Metrics That Matter
A comprehensive list of things you can measure at your next event One of…
Event Measurement Tech 411: An Update on Beacons
Successful event measurement practices are selective about what they track and measure.
Event Marketing Measurement Association Launches with New Name, Expanded Mission, and First-Ever Certification Course
The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is…
Guest Column: Four Easy Steps to Setting Measurable Event Objectives
Experiential marketers are masters at creating moments people remember. But in today’s business climate, unforgettable…
Event Marketer and Voxo Continue Partnership for the Experiential Marketing Summit 2026
Continued collaboration scales AI-powered content capture and post-event engagement across one of the industry’s leading…
EMS 2026 Opens with Field Trips, Forums and the 2026 Ex Awards
The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas…
Winners Unveiled: The 2026 Ex Awards
The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the…