10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo
On the agenda: trade show strategy for 2025, engagement tactics, budget (and tariffs impacts) and…
Experiential Trend of the Week: Laundromats as Venues
Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that…
Three Ways MegaFood’s Booth at Expo West 2025 Solved for Sustainability on a Budget
As brands navigate the challenges of sustainable exhibiting, plant-based vitamins and supplements company MegaFood showed…
Six Travel Hacks from Trade Show and Event Pros
When Visit Indy wanted to make a lasting impression on event planners attending industry gatherings,…
Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026
If you thought Barbie Mania hit its peak in 2023, think again. The iconic doll…
Tudum: Four Reasons Netflix’s ‘FUBAR’ Premiere Event was a Hit
What do a stunt pig, the world’s largest action figure and sustainability have in common?…
Fresh Thinking on Bringing Content Creators into Your Events
At a time when de-influencing has taken hold of social media to reject the inauthenticity…
Q&A: Inside Singapore’s Big, Impactful ‘Little Red Dot’ at Expo 2025 Osaka
Clad in thousands of recycled red disks, Singapore’s Dream Sphere, dubbed the “Little Red Dot,”…
The Brief: Floating Pigeons and Tea Breaks
This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks…
Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’
The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest…