School Bus Food Truck Sampling Drives Home Enjoy Life Foods' Allergy-Free Messaging

School Bus Food Truck Sampling Drives Enjoy Life Foods’ Allergy-Free Messaging

Sampling, B-to-C Events
Posted on May 1, 2017 by Rachel Boucher

Enjoy Life Foods, which makes allergy-friendly food products, conducted a study several years ago that found that consumers with food allergies or concerns about ingredients are 137 percent more likely…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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