Scholastic Turns Second-graders Into Spies for Times Square Stunt - Event Marketer

Scholastic Turns Second-graders Into Spies for Times Square Stunt - Event Marketer
Scholastic I Spy Series in TImes Square

Scholastic Turns Second-graders Into Spies for Times Square Stunt

To kick off the 20th anniversary of its children’s I Spy series, Scholastic on April 13 created a publicity stunt that gathered 20 second-graders to engage in a live version of the seek-and-find activities…
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