At the Vans US Open of Surfing this year, from July 28-August 5 at Huntington Beach, CA, more than twenty brands activated for a chill, family-friendly crowd of surf, skate and BMX fans. Title sponsor Vans dialed up the creative component with tote bag coloring, local artwork and group jam sessions. And as for the rest, EM spotted plenty of Boomerang contests, surfboard and skateboard giveaways, festival games and pro-athlete signings. Take a photo tour of how brands like Swatch, Michelob Ultra and Jeep activated for a surf, skate and beach-loving demographic.

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 Spin Through Sponsor Activations at the US Open of Surfing:

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