Posts tagged with ‘action sports’

January 31, 2022

Get a Quick Overview of Sponsorship Activations from X Games Aspen

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. 21-23 at Buttermilk Ski Resort in Colorado, were no exception. In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included...

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August 26, 2019

Pipe Dreams: Bones Love Milk Goes After Active Youth with a Pop-up Skate Park

Active tweens and teens are more likely to fuel up with a trendy beverage than a glass of milk, so the California Milk Processor Board’s Bones Love Milk brand hosted a nine-day “Shredquarters” skate park pop-up to encourage California youth to swap their Red Bulls for “nature’s energy drink.” The state is home to 1.6...

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