Peet’s at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints Sponsorships, Festivals & Fan Cons, Sampling, B-to-C Events Posted on May 27, 2019 by Kait Shea Peet’s opened up a dedicated taproom that served up cold brew and nitro cold brew.[/caption] Escape from the heat is a premium for Coachella attendees, so it’s no wonder Peet’s Cold Brew… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Experiential Marketing Companies, event marketing, Event Marketers, activation, sampling, Coachella, Coachella 2019, Event Marketer, Peet's, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, music festival, Event Agencies, festival sponsorship, Event Marketing Magazine, experiential marketing Related Articles Experiential in Color Mentorship Q&A: Anna Nicholson and Melencia Lattimore Author Q&A: Dissecting Charles Melcher’s ‘The Future of Storytelling’ Experiential in Color Mentorship Q&A: Gerry Rojas and Natalie Azcona Women in Events 2025: Meet Keri Ibbitson