Peet’s at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints Festivals & Fan Cons, Sampling, Sponsorships, B-to-C Events Posted on May 27, 2019 by Kait Shea Peet’s opened up a dedicated taproom that served up cold brew and nitro cold brew.[/caption] Escape from the heat is a premium for Coachella attendees, so it’s no wonder Peet’s Cold Brew… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:EventMarketer, Experiential Marketing Agency, music festival, Event Agencies, festival sponsorship, Event Marketing Magazine, experiential marketing, Experiential Marketing Companies, event marketing, Event Marketers, activation, sampling, Coachella, Coachella 2019, Event Marketer, Peet's, Event Agency, Event Marketer Magazine Related Articles The Brief: Candy Bars and Fake Workshops Experiential Trend of the Week: Experiential Pit Stops Introducing the 2026 Experiential Marketing Summit Advisory Board Ford Performance’s High-octane Season Launch Brings Stakeholders to the Speedway