Peet’s at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints Sponsorships, Festivals & Fan Cons, Sampling, B-to-C Events Posted on May 27, 2019 by Kait Shea Peet’s opened up a dedicated taproom that served up cold brew and nitro cold brew.[/caption] Escape from the heat is a premium for Coachella attendees, so it’s no wonder Peet’s Cold Brew… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Experiential Marketing Agency, music festival, Event Agencies, festival sponsorship, Event Marketing Magazine, experiential marketing, Experiential Marketing Companies, event marketing, Event Marketers, activation, sampling, Coachella, Coachella 2019, Event Marketer, Peet's, Event Agency, Event Marketer Magazine, EventMarketer Related Articles Talking Shop: Seven Exhibit Trends Spotted at NRF 2026 Executive Q&A: Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game Experiential Trend of the Week: Virtual Try-ons The Brief: Turkey Spas and Stonehenge Stunts