Peet’s at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints Sponsorships, Festivals & Fan Cons, Sampling, B-to-C Events Posted on May 27, 2019 by Kait Shea Peet’s opened up a dedicated taproom that served up cold brew and nitro cold brew.[/caption] Escape from the heat is a premium for Coachella attendees, so it’s no wonder Peet’s Cold Brew… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:festival sponsorship, Event Marketing Magazine, experiential marketing, Experiential Marketing Companies, event marketing, Event Marketers, activation, sampling, Coachella, Coachella 2019, Event Marketer, Peet's, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, music festival, Event Agencies Related Articles WNBA All-Star Weekend 2025: Activations from AT&T, DICK’S, Meta, Starry and More Experiential Trend of the Week: Diner Digs 2025 Formula 1 Miami Grand Prix: Activations from Alo, Lego, Liquid I.V., TAG Heuer and More The 2025 Fab 50: Recognizing the Event Industry’s Top Builders