MillerCoors Creates an Indoor Streetscape for its Distributors

MillerCoors Immerses Distributors in its Portfolio of Brands

How MillerCoors Transformed a Reception into a Brand Immersion for Distributors

The event included custom booths, activations and entertainment for each MillerCoors brand.[/caption] The reception at MillerCoors’ Distributor National Convention has taken many shapes over the years—unfolding…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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