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Tag: MillerCoors

  • MillerCoors Immerses Distributors in its Portfolio of Brands
    B-to-B Events

    How MillerCoors Transformed a Reception into a Brand Immersion for Distributors

    The reception at MillerCoors’ Distributor National Convention has taken many shapes over the years—unfolding indoors in ballrooms and outdoors along streetscapes. The evening event is intended to feel like a networking party for the more than 3,000 folks in attendance with the intention to highlight all of the brands and messaging presented during the day’s […]