Country Music Events: How Big Brands are Building Loyalty Sponsorships, Festivals & Fan Cons, Sampling, B-to-C Events Posted on November 1, 2017 by Rachel Boucher The Wide-Ranging Fan Base Spans Regions and Generations It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the August 2016 issue Tags:Experiential Marketing Companies, music festival, Event Marketers, AT&T, country music festival, event marketing, country music, Event Marketer, HGTV, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Budweiser Related Articles Dial for Men Gets Dirty… and Clean Banana Parade Promotes Jamba Juice Kids’ Meals Metaverse Q&A Part Two: On Leveraging Brand IP, Adding Scale and the Value of Co-creation Millennial Marketing: McDonald’s Makes Dreams Come True With an Adult Playscape at ComplexCon