AT&T Archives - Event Marketer

Posts tagged with ‘AT&T’

May 11, 2020

Tribeca Teams up with AT&T and IMAX on a Summer Drive-In Series

It may not be quite what you pictured, but the return of events is finally on the horizon. Beginning June 25, in partnership with IMAX and AT&T, Tribeca Enterprises will deliver a live event series at drive-in theaters nationwide dubbed “Tribeca Drive-In.” The summer drive-in series will roll out in markets across the country throughout...

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April 13, 2020

EMS Sneak Peek: AT&T and Vntana Talk Creating Immersive Content Strategies

Virtual engagement may be on event marketer’s mind these days, but for AT&T, virtual training events are no new venture. They’ve been a big part of the program at AT&T University, where the brand hosts up to 20 million hours in training each year for the company’s 250,000 employees and contractor ranks. “Our organization is...

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April 2, 2019

Meet the Speakers, EMS 2019: AT&T, Esports and Building Human Connections

As the 2019 Experiential Marketing Summit is on the horizon, we’re taking time to highlight some of the sessions and speakers in store at the show this year, May 14-16, at Caesars Palace Las Vegas. First on our list: “AT&T + Esports: Building Human Connections Through Non-Traditional Sports.” Here’s what you need to know: Esports...

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January 18, 2018

#TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI

From drone performances to fitness challenges, how brands captivated fans ahead of the big game   Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands...

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November 1, 2017

Country Music Events: How Big Brands are Building Loyalty

The Wide-Ranging Fan Base Spans Regions and Generations   It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the...

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