Casual Interactions Fuel Lincoln's Summer House Pop-up

Casual Interactions Fuel Lincoln's Summer House Pop-up
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Lincoln’s Partner-Rich Activation Capitalizes on the Low-Pressure Test Drive

Lincoln partnered with the meditation app Calm for the Summer House experience.[/caption] Automakers know that to get consumers to fall in love with a vehicle, they need to get them behind the wheel first.…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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