Intel technologies touch a variety of industries, but to showcase how its innovations can transform schools, the brand built a mobile classroom of the future dubbed the Tech Learning Lab. The multi-city mobile tour kicked off on Oct. 16 with a visit to the Bronx Academy of Letters in New York City. Active until Dec. 15, the experience is part of the brand’s education platform on improving student learning through a technologically fueled curriculum, while preparing students for the modern workforce.
Built from a container that unboxes into an activation, all of the lab’s features are powered by Intel technology to demonstrate how student outcomes can improve with the use of modern technology in the classroom. Onboard, students experience VR demos, and workshops on artificial intelligence, coding and robotics. At Bronx Academy of Letters, the experience included career sessions led by Intel instructors that covered life skills for tech careers, design-thinking skills, an introduction to AI, creating in VR, and a lesson on coding drone flights with Intel drones.
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Among immersive educational moments: Giving students a virtual tour of Washington, D.C.’s Smithsonian museum’s Renwick Gallery exhibit, “No Spectators: The Art of Burning Man.” For this experience, Intel partnered with the Smithsonian to help it realize its goal of getting one billion people through its museums. “We’re showing that there’s a new way to teach. We’ve been working with educators, superintendents and school districts on how they’re teaching and what’s getting through to students, and from those conversations we created this curriculum,” says Alyson Griffin, vp-global brand marketing at Intel. “Not everybody can afford a trip to D.C., so we’ve created the opportunity for a curator to be live in The Renwick with a docent giving an art lesson in real time,” Griffin says.
Additional VR-led activities students experienced in the mobile Learning Lab included a virtual chemistry lab environment, the HoloLab, which contained 14 mini lab challenges and two full lab experiences. They were also able to virtually dissect a frog, a technique that’s more humane and saves schools money. In “space class,” participants piloted a spaceship and explored a black hole, a comet and other far-flung aspects of the universe. And as an application of design-thinking skills, students used Google’s Tilt Brush to paint in 3D in a VR world with rainbows, electricity, snowflakes and fire. Agency: Infinity Marketing Team, Culver City, CA.