artificial intelligence Archives - Event Marketer

Posts tagged with ‘artificial intelligence’

October 31, 2018

Inside Intel House at Fast Company Innovation Festival: AI and 5G Technologies

Intel is a technology brand best known for powering the PC. But a key company directive is to expand consumers’ perception of the brand far beyond that familiarity. Enter the Fast Company Innovation Festival. During the five-day festival that attracts futurists, entrepreneurs and change-makers, the brand created the Intel House pop-up event space in New...

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September 12, 2018

Inside the US Open: Five Brands That Scored With Tennis Fans

Fan-centric activations add topspin to tournament sponsorships More than 700,000 tennis fans descend on the Billie Jean King National Tennis Center each year for the US Open, and this year, EM was among them. Held Aug. 27 through Sept. 9 in Queens, NY, the USTA’s renowned tournament marked its 50th anniversary by offering attendees nostalgic...

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July 11, 2018

Fore! Google Gets Experiential With a Product-Inspired Mini Golf Course

The Google Home Mini voice assistant was designed to simplify daily tasks for consumers, so to illustrate the device’s use cases and cement its position as a cornerstone of Google’s smart home ecosystem, the brand created mini golf course pop-ups in four cities across the U.S. Whereas last year the brand focused on driving awareness...

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April 4, 2018

HP and Intel Put Their Art-Inspired Tools in the Hands of Creatives at SXSW

In a one-day engagement blitz, HP and Intel on March 13 set out to convert the creatives attending the interactive festival at SXSW into users of the Z suite of HP products, powered by Intel technology, with the Digital Artistry House experience. The brands took over Austin restaurant Icenhauer, transforming the century-old building on Rainey...

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