To change the perception that Scotch is enjoyed most often in intimate settings and leather armchairs, The Glenlivet deployed its alcohol sampling pop-up Dram Room, designed to show consumers how the product…
Photo Tour: Alcohol Sampling in The Glenlivet Dram Room
Related Articles
-
How Nikon is Winning Over Creators with a ‘Try Before You Buy’ Experiential Strategy
-
2016 Rewind: Looking Back at What Our B2B Dream Teamers Were Talking About a Decade Ago
-
For the Fans: McDonald’s ‘KPop Demon Hunters’ Meal Rivalry Comes to Life at an L.A. Event
-
The Brief: ‘Pouroscope’ Stations and Billboard Bars