Alcohol Sampling in The Glenlivet Dram Room Activation

Photo Tour: Alcohol Sampling in The Glenlivet Dram Room Activation

Photo Tour: Alcohol Sampling in The Glenlivet Dram Room

To change the perception that Scotch is enjoyed most often in intimate settings and leather armchairs, The Glenlivet deployed its alcohol sampling pop-up Dram Room, designed to show consumers how the product…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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