How Brands Leverage the Tailgating Scene to Score with Fans

Tailgating Strategies

Four Tailgating Strategies that Scored with Fans

Leading sponsors share insight on how to translate tailgating experiences into brand loyalty   Baseball may be America’s pastime but football is the country’s most popular sport, and with increasing…

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This story appeared in the Feb/March 2016 issue
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
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