B-to-C Events

Guerrilla tactics net big gains

By

Some companies only pay lip service to event marketing seeing it more as an add-on than a key part of the marketing strategy. Others see it as a tool to be used sparingly because they don’t know how…

More on This Topic

Conferences

Paycom Makes a Loyalty Play at SHRM26

Pop-Ups

Minty Lands in Creator-Rich Miami with a Social-Ready Pop-up

Laneige Wonder Lab pop-up in Orlando
Field Report

3 Things We Loved from Laneige’s Wonder Lab Pop-up

The Brief Roundup

The Brief: Hut Originals and Running Vaults

Field Report

Eat up Seven Exhibit Trends from the Summer Fancy Food Show

Across the sea of culinary items presented at the 2026 Summer Fancy Food Show in New York City (June 28-30), nearly 1,000 of them officially debuted at the event.
Pop-Ups

10 Brands Capturing FIFA World Cup Fever with Stunts, Activations, Pop-ups

Sponsorships

Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level

Pop-Ups

The Brief: Cowboy Deliveries and Talking Toilet Paper

Oatly AFTERTASTE sampling
Conferences

How Oatly Built a B2B Event Inspired by its Beverage Trends

Popular

  1. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  2. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  3. Watch: Justin Tabas of Bosch in The Studio at EMS 2026
    EMS 2026

    Watch: Justin Tabas of Bosch in The Studio at EMS 2026

  4. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

  5. Experiential Marketing Trend of the Week: Creator Summits
    Conferences

    Experiential Marketing Trend of the Week: Creator Summits

  6. The 2026 It List: Recognizing the Top 100 Event Agencies
    Slideshow

    The 2026 It List: Recognizing the Top 100 Event Agencies

  7. World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums
    Festivals & Fan Cons

    World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

  8. Five Mid-Year Trade Show Exhibit Trends to Watch
    Trade Shows

    Five Mid-Year Trade Show Exhibit Trends to Watch

  9. How Beverage Culture is Weaving its way into Trade Show Programs
    Trade Shows

    How Beverage Culture is Weaving its way into Trade Show Programs