Inside Hallmark 's Multi-Faceted Super Bowl Campaign

Hallmark Spreads the Love at Super Bowl with Kittens, a Pop-Up and a Social Media Campaign

Super Bowl LII: Hallmark Spreads Love with Kittens, a Pop-Up and a Social Campaign

You may think of Hallmark and picture greeting cards, but the “moments” brand wants consumers to know it is so much more than that. For its Super Bowl LII presence, Hallmark, a founding partner of…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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