B-to-C Events

Dodge Sends Consumers on a ‘Journey’

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Dodge just concluded a month-long national campaign to increase awareness of its Journey crossover vehicle, which debuted in 2008, but never gained broad national market penetration. To change that, the…

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After almost 40 days, the FIFA World Cup 2026 wrapped on July 19, but the experiences live on. Check out how brands showed up around the world to capitalize on the event of the summer.
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