Author archive for Anna Huddleston

October 14, 2024

Q&A: 10 Minutes with Luiz Pustiglione of Caterpillar Inc.

It’s not every day that you need a foldout map to navigate a trade show exhibit… Flanked by towering trucks and equipment, the 56,000-square-foot Caterpillar exhibit at MINExpo INTERNATIONAL 2024 invited attendees to the mine site of the future, showcasing the latest in automation, sustainability and energy optimization, among other areas. The footprint layout was...

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September 27, 2024

Field Report: 10 Things We Loved at Dreamforce 2024

Equal parts music festival, cram marathon and family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco, Sept. 17-19, with millions watching online. What started as 2,000 people in a ballroom in 2003, has grown into a...

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September 23, 2024

Field Report: Five Design and Activation Trends from Vision Expo West 2024

Vision Expo West returned to The Venetian Convention Center & Expo in Las Vegas Sept. 19-21, bringing its unique blend of style, tech, and bold looks. Organized by the Vision Council and RX, it featured about 350 exhibiting companies, brands, and designers from around the globe showcasing the latest innovations in frame design, lens advancements,...

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September 23, 2024

Trade Show Industry Updates: News, Data, Trends

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates.   Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year. It will still stay at the Salt Palace in...

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September 19, 2024

Design Inspiration: A Sneak Peek at the U.S. Pavilion Build at Expo 2025 Osaka

When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” How will the United States be represented, and what cultural and societal influences have informed the design of the U.S. pavilion?  Traditionally, the World...

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