Author archive for Anna Huddleston
Field Report: 10 Top Exhibits at Design & Construction Week 2024 in Las Vegas
Bold colors, indulgent culinary demos and house-sized—and sometimes styled—exhibits were on hand at the 11th annual Design & Construction Week, comprised of the co-located International Builders Show (IBS) and the Kitchen & Bath Industry Show (KBIS), which together brought more than 117,000 attendees and 2,400 exhibitors to the Las Vegas Convention Center Feb. 27-29. Dubbed...
GE Appliances Lets its Brand Personalities Shine at KBIS 2024
The Design District by GE Appliances, a Haier company, dominated the KBIS showfloor with a 16,000-square-foot experience that showcased drastically different personalities of its brands united by the ideas of future-forward product solutions and unapologetic self-expression. If attendees entered from the GE Profile side, they could take a selfie with a massive smart mixer before...
Industry Perspectives: Can Touch This—Five Questions About Next-Gen Demos
Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to a Freeman Trends Report Q1 2024. In addition to experiential learning, attendees value learning from experts most. How does this translate to demos on...
Q&A: 10 Minutes With Aaron Conk of Delta Faucet Co.
You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co. After 25 years with the company, including 17 in trade shows, he still has “the bug” and loves that fact that his job is always fresh and challenging, and the payout...