Anna Huddleston, Author at Event Marketer - Page 2 of 21

Author archive for Anna Huddleston

March 20, 2012

Agency Executives Talk 2011—and 2012

The event industry seems to already be moving faster in 2012 than it did in 2011. If that’s possible. With strategies set and most budgets finally approved, watch for first-half action across all categories.

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January 18, 2012

Industry Spending and Changes: 2012 EventTrack Study

The Event Marketing Institute (eventmarketing.com) and leading experiential marketing agency Mosaic (mosaicxm.com) have unveiled the most comprehensive annual study of event marketing spending and activities ever fielded. The groundbreaking study found that event and experiential marketing spending by companies is growing much faster than the overall economy. The EventTrack 2012 study found that in a...

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November 30, 2011

Xbox 360 Teams Up with NFL

On Nov. 17, Microsoft’s Xbox division and the NFL announced a multi-year sponsorship deal that will make the game console brand the official partner of the NFL PLAY 60 youth health and wellness program. The partnership will seek to teach kids how to be active while having fun, courtesy of Kinect for Xbox 360.

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October 12, 2011

Bacardi Launches Rum with Taste Challenge

The brand best known for its Puerto Rican rum has never had a spiced rum offering… until now. As its first entry to the spiced rum category, which has been dominated by a well-known pirate brand for years, Bacardi OakHeart set out to create a spirit that rum drinkers would love, liquor snobs would appreciate...

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