Anna Huddleston, Author at Event Marketer - Page 5 of 21

Author archive for Anna Huddleston

July 7, 2011

Yahoo! Surprises New Yorkers with Giant Talking Mailbox

Yahoo! has been taking New Yorkers by surprise this summer with a giant talking mailbox and a fleet of brand ambassadors dressed as mail carriers to promote its updated version of Yahoo! mail, a service meant to connect users in a more personal way through enhanced features like photo sharing and improved spam protection. The...

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June 20, 2011

USA Network Launches Emmy Campaign

USA Network over two weekends in June headed to farmers’ markets, hiking trails and dog parks in Los Angeles as part of a street-level “For Your Consideration” campaign targeting voting members of the Academy of Television Arts & Sciences and other influencers. The goal of the campaign was to keep the cable network top-of-mind during...

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June 15, 2011

Ben & Jerry’s Treats Twitter Followers to Personalized Ice Cream Requests

The Ben & Jerry’s ice cream truck is on tour again this summer, but with less of a focus on fixed events and more on personal requests via Twitter.  Touring since May, it’s currently taking requests in the New York market. Though Twitter is the main social media hub it’s using, Facebook, Foursquare, Flickr, Tumbler...

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June 13, 2011

Luzianne Tea Brews Sampling Tour

 In its first foray into event and social media marketing, Luzianne Tea in May launched a Specially Blended RV Tour that offers consumers six-ounce samples of its freshly brewed sweet, unsweetened and green iced teas. Brand ambassadors post images on Facebook and Twitter from the campaign, which is expected to serve more than 250,000 samples...

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June 9, 2011

Chevrolet Celebrates 100 years at Indy 500

Chevrolet joined the Indianapolis 500 last month to celebrate the 100th year of the race—and the brand’s equally long sponsorship—with a series of race-week activations and ride-and-drive events. The auto brand was a sponsor at the first Indy 500 in 1911, when two members of the Chevrolet family drove in the inaugural race. The brand’s...

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