Anna Huddleston, Author at Event Marketer - Page 6 of 21

Anna Huddleston – Page 6 – Event Marketer

Author archive for Anna Huddleston

June 7, 2011

LG at Final Four Nets Big Results

The numbers are in for the LG Experience at the NCAA Final Four Bracket Town fan experience this March, and LG says it was a winner. A barcoded, scannable Fan Pass allowed LG to track attendee activity, time spent in the exhibit and areas of interest, and post event data showed that there were more...

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June 1, 2011

Propel Dog-Walkers Connect with Active Consumers

To drive awareness for its newly reformulated zero-calorie enhanced water brand and connect with dog-lovers and others who live an active, healthy lifestyle, Propel Zero in April hosted an invitation-only event at Church Estate Vineyards in Malibu, CA, for influencers, their four-legged friends and the media. In addition, the brand created the Propel Zero to...

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May 5, 2011

Near East Brings Couscous to Seattle

The Couscous Caravan is on the street in Seattle, spreading the good word about its tasty side dish until May 15. This is the Near East brand’s first foray into food trucks and the vehicle will be visiting retailers, weekend events and downtown locations to serve up free couscous samples, recipes and coupons all the...

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May 4, 2011

Silk Challenges Families to Switch

To position its products as a milk alternative for the whole family and not just health-conscious moms, Silk hit the road from April 1 to May 8 in a fleet of graphic-wrapped Ford Flex’s and Dodge Sprinters to visit 10 markets on the East and West coasts and the Midwest. The tour is an extension...

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May 2, 2011

Team Building is Taking Off

Bars Wars? Battle of the Bands? Wha? This is a team-building event?  Oh indeed... oh indeed. One of the largest budget increases across the event marketer’s line items? Team training. Across corporate America, events and meetings are investing in team-building activities that disseminate information and/or bring attendees closer together. The goal, of course, is to...

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